Date: October 1, 2009
Time: 10:30am PST
Presenter: Joe Ray
President and Creative Director at Estudio Ray
The presentation will cover: A lively look at how marketers are still erroneously targeting the Latino Market based on outdated assumptions or a simple lack of knowledge about this demographic and its segmentation. This presentation, punctuated with humor, insights and examples, will bring coherence and a fresh perspective for those working with dynamic Latino markets. Also included is a “step by step how-to” approach to developing a simple ad message for Spanish language dominant Latinos (SLD).
Much of this presentation was originally presented on August 10, 2009 at Nielsen’s Hispanic Retail 360 in Las Vegas.
- A fresh perspective for those working with the dynamic Latino market
- Psychographic insights and assumptions
- Achieving better ROI on marketing dollars
- Language preferences and acculturation levels
- Cultural visual/verbal cues to highlight differences and commonalities about Latinos
Fill out the form on the left to sign up.